I like to leave the house with as little as possible. I hate carrying it. I hate stowing it awkwardly. And I hate the expectant glances a large purse brings. "No, I did not bring your coloring book in here."
When you want to make a change, and we all know you want to make a change, but change is terrifying.
Opening up the spaces between paragraphs, I highlight the call-outs, and my long format brochure transforms into a living document, with images and color and care.
It can be really hard to thank everyone who is involved in making your project happen, right down to the executive assistant who took messages while you were in a meeting.
The site that you pay for, you should not have to continue paying for, every time you want to make a change.
Uncomfortable doesn't equal bad. Growth can come from working really hard and trying something new.
When you're used to doing things your own way, and that way hasn't worked in the past, it shouldn't take 30 years to make a change.
With Rosh Hashanah (the Jewish new year) starting tonight, it's traditional to evaluate our behavior over the past year. One of the things we're encouraged to do is reach out to friends and family, and apologize for mistakes we have made. We have an extension of this ritual, where we go to a body of water and release our metaphorical sins with crumbs.
I have always taken this responsibility seriously, but never before have I thought to apply it to my business. Alyce Blum, CPC, ICF/iPEC encouraged me to reach out to my clients with a survey, to gauge satisfaction, ask openly and anonymously what they think of my design services, and how I can improve. I was in no way excited to try this. I had never done it before, and it felt vulnerable to ask them to use their time in this way.
So I started with one. And then three. And now, I'm sending it to all of my clients. What it has given me is not only much more insight into why my clients enjoy working with me, but also, it has helped me to see how they view me. Many of my clients have never met me, and yet, I talk to them weekly (sometimes daily). And while meeting with them all face to face is a goal I have for the future, knowing that I am serving them in the way that best works for them, today, has been a priceless insight.
By focusing on what I love doing AND am best at, I put more time towards making my products the best they can be.
Even though there are strict guidelines when you're baking, the creativity to me lies in the ingredients and the mess.