Even though there are strict guidelines when you're baking, the creativity to me lies in the ingredients and the mess. Seeing my counter covered with little containers of vanilla and baking powder, egg cartons half empty, flour everywhere, it feels like something exciting is happening. The oven preheating, the mixer's hum, they all indicate that a science experiment is happening in my oven. The end result makes the whole house happy, filling every corner with the smell of something warm and homemade, with a showpiece cooling on the rack.
In design, the best part of my process is seeing that final product come to life. The creation of logos can be so messy sometimes. I spend two weeks thinking, drawing and getting inspiration from coffee shops and neighborhood walks. When I actually start building the logo, it gets even messier. Each mark has to be balanced and custom and simple. Each mark needs a font that fits it best visually, and all the elements have to, above all, make sense for the brand. And I haven't mentioned color yet! So many messy ingredients!
But at the end of the process, when the logo has passed through my brain over and over again, and then my clients, we stand there by the oven waiting for the business cards and website and signage to arrive. And then, CAKE!