Fisherman’s Wharf, in San Francisco’s historic waterfront district, was looking for a fresh look and a new set of eyes to bring a different kind of tourist to their bustling attractions. Home to hotels, restaurants and shopping, alongside beautiful bay views, the opportunities to redesign their creative (including a custom map) has been the opportunity of a lifetime. Their openness to a new direction and seeing their wharf through a fresh lens was a great chance for both of us to shine.
Pedalfest is a HUGE event featuring cyclists, hobbyists, families and professional BMX bikers. It attracts a massive and diverse crowd, so we wanted to show the fun and excitement it offers.