There was a restaurant near Porter Square that had an unfathomable amount of variety. I knew this because they had signage clinging to all the windows announcing it: noodle bowls, carrot juice, lasagne, ice cream, pad thai, bubble tea...The list was huge, and I guessed that, based on the number of offerings, none of them would be amazing.
Admitting that we are not all great at all things can feel embarrassing. I'm in a business where I use my ego and aesthetic to propel me forward creatively. But being honest (thank you, Alyce Blum, CPC, ICF/iPEC) and niching myself, has made me more proud of what I DO offer, and more confident selling my services. I refuse to offer a subpar product, and that's exactly why when things fall outside of those offerings, I have been referring clients to vendors who can better serve their needs.
By focusing on what I love doing AND am best at, I put more time towards making my products the best they can be. Not only am I making meaningful relationships with people who work in my field, but also serving my clients better at the same time.
We can raise our glasses of bubble teas to celebrate.