I am a freelance graphic designer and creative consultant. I have experience in the creative departments at advertising agencies in Boston and San Francisco as a Senior Art Director. I started my own agency in 2005 as a side business, and it has become my only focus since 2010. My client list/work has grown to include Fisherman's Wharf in San Francisco, Alameda County, Boston Convention Center, Jack London Square, Counterpoint Press, Perseus Books, and Visit Oakland among them.
My design philosophy is to keep things simple and targeted. I offer a range of design options, but all of them are on target, clean, and distilled. If you can say it with fewer words, fewer design elements, and less clutter, then it’s worth exploring. My approach is careful and cerebral. Getting as much information about the project, and background of the organization as possible, I immerse myself if the competitors, as well as the problem at hand, and try to approach the problem from new and different angles, with more than one creative solution to a problem.
elke at elkebarter.com