Elke Barter Design

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When It Doesn't Feel Like Work

With Passover this past week, there are a number of preparations I had to make. I cleaned, and I’m not talking about a light dusting. Think spring cleaning on steroids. And I had to shop and shop and shop for food. And once all the cleaning and shopping was done, I had to cook. And cook. And cook. 

And my legs were tired from standing and my fingers hurt from peeling, and my stress levels were getting higher and higher and higher. At one point, I heard the song "Under Pressure" by Queen, and I got tears in my eyes. 

And then I stopped. And I took a break. I didn't want to take a walk or a nap. I opened up my laptop, and I worked. I had a huge long-format brochure to design, and as I finished each spread, I calmed down a little bit more. Because what the screen gives me is order and tidiness and peace. I get to take a very long document, with call-outs and cross-outs and make it something that someone else would want to read. I open up the spaces between paragraphs, I highlight the call-outs, and it transforms into a living document, with images and color and care.

What the Adobe Suite gives me that I don't get elsewhere is a set of tools that have their own unique outcomes. When they work together, I can make something completely new and unique. Just like my clients, and their needs.

After I finished as many spreads as I could manage, I laced up my tennis shoes, washed my hands, and got back in the kitchen. Minus the pressure.