Designers Aren't Copywriters
I like to leave the house with as little as possible. I hate carrying it. I hate stowing it awkwardly. And I hate the expectant glances a large purse brings. "No, I did not bring your coloring book in here."
When you want to make a change, and we all know you want to make a change, but change is terrifying.
Opening up the spaces between paragraphs, I highlight the call-outs, and my long format brochure transforms into a living document, with images and color and care.
It can be really hard to thank everyone who is involved in making your project happen, right down to the executive assistant who took messages while you were in a meeting.
The site that you pay for, you should not have to continue paying for, every time you want to make a change.
Uncomfortable doesn't equal bad. Growth can come from working really hard and trying something new.
When you're used to doing things your own way, and that way hasn't worked in the past, it shouldn't take 30 years to make a change.
By focusing on what I love doing AND am best at, I put more time towards making my products the best they can be.
Even though there are strict guidelines when you're baking, the creativity to me lies in the ingredients and the mess.